Next Generation Retail is popular PDF and ePub book, written by Deborah Weinswig in 2023-02-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Next Generation Retail can be Read Online from any device for your convenience.
Next Generation Retail Book PDF Summary
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Detail Book of Next Generation Retail PDF
- Author : Deborah Weinswig
- Release : 03 February 2023
- Publisher : Kogan Page Publishers
- ISBN : 9781398609624
- Genre : Business & Economics
- Total Page : 321 pages
- Language : English
- PDF File Size : 20,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Next Generation Retail by Deborah Weinswig, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.