NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE is popular PDF and ePub book, written by Dr K Rajeshwari in 2017-07-17, it is a fantastic choice for those who relish reading online the Self-Help genre. Let's immerse ourselves in this engaging Self-Help book by exploring the summary and details provided below. Remember, NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE can be Read Online from any device for your convenience.

NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE Book PDF Summary

New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

Detail Book of NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE PDF

NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE
  • Author : Dr K Rajeshwari
  • Release : 17 July 2017
  • Publisher : Notion Press
  • ISBN : 9781947429727
  • Genre : Self-Help
  • Total Page : 241 pages
  • Language : English
  • PDF File Size : 14,7 Mb

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