New Directions In Behavioral Pricing is popular PDF and ePub book, written by Chezy Ofir in 2024-05-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, New Directions In Behavioral Pricing can be Read Online from any device for your convenience.
New Directions In Behavioral Pricing Book PDF Summary
Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.
Detail Book of New Directions In Behavioral Pricing PDF
- Author : Chezy Ofir
- Release : 21 May 2024
- Publisher : World Scientific
- ISBN : 9789811292248
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 13,8 Mb
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