Narrative and Innovation is popular PDF and ePub book, written by Andreas P. Müller in 2013-02-11, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Narrative and Innovation can be Read Online from any device for your convenience.
Narrative and Innovation Book PDF Summary
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
Detail Book of Narrative and Innovation PDF
- Author : Andreas P. Müller
- Release : 11 February 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658013752
- Genre : Social Science
- Total Page : 261 pages
- Language : English
- PDF File Size : 8,8 Mb
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