Mustang and the Pony Car Revolution is popular PDF and ePub book, written by Michael W. R. Davis in 2014-04-07, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Mustang and the Pony Car Revolution can be Read Online from any device for your convenience.
Mustang and the Pony Car Revolution Book PDF Summary
There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.
Detail Book of Mustang and the Pony Car Revolution PDF
- Author : Michael W. R. Davis
- Release : 07 April 2014
- Publisher : Arcadia Publishing
- ISBN : 9781439642627
- Genre : History
- Total Page : 128 pages
- Language : English
- PDF File Size : 12,7 Mb
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