Moving Your Brand Up the Food Chain is popular PDF and ePub book, written by Patrick Nycz in 2017-11-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Moving Your Brand Up the Food Chain can be Read Online from any device for your convenience.
Moving Your Brand Up the Food Chain Book PDF Summary
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Detail Book of Moving Your Brand Up the Food Chain PDF
- Author : Patrick Nycz
- Release : 01 November 2017
- Publisher : Dog Ear Publishing
- ISBN : 9781457559297
- Genre : Business & Economics
- Total Page : 214 pages
- Language : English
- PDF File Size : 19,8 Mb
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