Mountain Resort Marketing and Management is popular PDF and ePub book, written by Armelle Solelhac in 2021-08-25, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Mountain Resort Marketing and Management can be Read Online from any device for your convenience.
Mountain Resort Marketing and Management Book PDF Summary
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Detail Book of Mountain Resort Marketing and Management PDF
- Author : Armelle Solelhac
- Release : 25 August 2021
- Publisher : Routledge
- ISBN : 9781000431629
- Genre : Sports & Recreation
- Total Page : 166 pages
- Language : English
- PDF File Size : 16,8 Mb
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