Morality and the Market Routledge Revivals is popular PDF and ePub book, written by N. Craig Smith in 2014-11-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Morality and the Market Routledge Revivals can be Read Online from any device for your convenience.
Morality and the Market Routledge Revivals Book PDF Summary
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.
Detail Book of Morality and the Market Routledge Revivals PDF
- Author : N. Craig Smith
- Release : 13 November 2014
- Publisher : Routledge
- ISBN : 9781317590040
- Genre : Business & Economics
- Total Page : 501 pages
- Language : English
- PDF File Size : 12,9 Mb
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