Monetising the Dividual Self is popular PDF and ePub book, written by Julian Hopkins in 2019-01-02, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Monetising the Dividual Self can be Read Online from any device for your convenience.
Monetising the Dividual Self Book PDF Summary
Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”
Detail Book of Monetising the Dividual Self PDF
- Author : Julian Hopkins
- Release : 02 January 2019
- Publisher : Berghahn Books
- ISBN : 9781789201192
- Genre : Social Science
- Total Page : 236 pages
- Language : English
- PDF File Size : 16,9 Mb
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