Microstyle The Art of Writing Little is popular PDF and ePub book, written by Christopher Johnson in 2011-07-25, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Microstyle The Art of Writing Little can be Read Online from any device for your convenience.
Microstyle The Art of Writing Little Book PDF Summary
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Detail Book of Microstyle The Art of Writing Little PDF
- Author : Christopher Johnson
- Release : 25 July 2011
- Publisher : W. W. Norton & Company
- ISBN : 9780393082333
- Genre : Language Arts & Disciplines
- Total Page : 257 pages
- Language : English
- PDF File Size : 14,7 Mb
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