Metaphor and Persuasion in Strategic Communication is popular PDF and ePub book, written by Federica Ferrari in 2018-10-22, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Metaphor and Persuasion in Strategic Communication can be Read Online from any device for your convenience.
Metaphor and Persuasion in Strategic Communication Book PDF Summary
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Detail Book of Metaphor and Persuasion in Strategic Communication PDF
- Author : Federica Ferrari
- Release : 22 October 2018
- Publisher : Routledge
- ISBN : 9781351743174
- Genre : Language Arts & Disciplines
- Total Page : 270 pages
- Language : English
- PDF File Size : 14,8 Mb
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