Metaphor in Culture is popular PDF and ePub book, written by Zoltán Kövecses in 2005-02-07, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Metaphor in Culture can be Read Online from any device for your convenience.
Metaphor in Culture Book PDF Summary
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
Detail Book of Metaphor in Culture PDF
- Author : Zoltán Kövecses
- Release : 07 February 2005
- Publisher : Cambridge University Press
- ISBN : 9781139444613
- Genre : Psychology
- Total Page : 336 pages
- Language : English
- PDF File Size : 21,6 Mb
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