Media Research Methods is popular PDF and ePub book, written by Barrie Gunter in 2000-02-11, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Media Research Methods can be Read Online from any device for your convenience.
Media Research Methods Book PDF Summary
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Detail Book of Media Research Methods PDF
- Author : Barrie Gunter
- Release : 11 February 2000
- Publisher : SAGE
- ISBN : 076195659X
- Genre : Language Arts & Disciplines
- Total Page : 328 pages
- Language : English
- PDF File Size : 20,5 Mb
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