Mastering the New Media Landscape is popular PDF and ePub book, written by Barbara Cave Henricks in 2016-03-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Mastering the New Media Landscape can be Read Online from any device for your convenience.
Mastering the New Media Landscape Book PDF Summary
The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Detail Book of Mastering the New Media Landscape PDF
- Author : Barbara Cave Henricks
- Release : 07 March 2016
- Publisher : Berrett-Koehler Publishers
- ISBN : 9781626565821
- Genre : Business & Economics
- Total Page : 192 pages
- Language : English
- PDF File Size : 12,7 Mb
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