Creating Value with Data Analytics in Marketing is popular PDF and ePub book, written by Peter C. Verhoef in 2021-11-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Creating Value with Data Analytics in Marketing can be Read Online from any device for your convenience.
Creating Value with Data Analytics in Marketing Book PDF Summary
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Detail Book of Creating Value with Data Analytics in Marketing PDF
- Author : Peter C. Verhoef
- Release : 07 November 2021
- Publisher : Routledge
- ISBN : 9781000465464
- Genre : Business & Economics
- Total Page : 337 pages
- Language : English
- PDF File Size : 18,5 Mb
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