MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT is popular PDF and ePub book, written by Michael J. A. Berry in 2008-09-01, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT can be Read Online from any device for your convenience.
MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT Book PDF Summary
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Detail Book of MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT PDF
- Author : Michael J. A. Berry
- Release : 01 September 2008
- Publisher : Unknown
- ISBN : 8126518251
- Genre : Uncategoriezed
- Total Page : 512 pages
- Language : English
- PDF File Size : 16,7 Mb
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