Marketing to Generation X is popular PDF and ePub book, written by Karen Ritchie in 1995, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing to Generation X can be Read Online from any device for your convenience.
Marketing to Generation X Book PDF Summary
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.
Detail Book of Marketing to Generation X PDF
- Author : Karen Ritchie
- Release : 20 September 1995
- Publisher : Free Press
- ISBN : UOM:39015033323695
- Genre : Business & Economics
- Total Page : 200 pages
- Language : English
- PDF File Size : 11,5 Mb
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