Marketing The Basics is popular PDF and ePub book, written by Karl Moore in 2009-12-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing The Basics can be Read Online from any device for your convenience.
Marketing The Basics Book PDF Summary
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Detail Book of Marketing The Basics PDF
- Author : Karl Moore
- Release : 04 December 2009
- Publisher : Routledge
- ISBN : 9781135225902
- Genre : Business & Economics
- Total Page : 493 pages
- Language : English
- PDF File Size : 8,7 Mb
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