Arts Marketing is popular PDF and ePub book, written by Finola Kerrigan in 2007-03-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Arts Marketing can be Read Online from any device for your convenience.
Arts Marketing Book PDF Summary
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Detail Book of Arts Marketing PDF
- Author : Finola Kerrigan
- Release : 30 March 2007
- Publisher : Routledge
- ISBN : 9781136428258
- Genre : Business & Economics
- Total Page : 240 pages
- Language : English
- PDF File Size : 14,7 Mb
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