Marketing Strategy and Management is popular PDF and ePub book, written by Michael J. Baker in 2014-12-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Strategy and Management can be Read Online from any device for your convenience.
Marketing Strategy and Management Book PDF Summary
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Detail Book of Marketing Strategy and Management PDF
- Author : Michael J. Baker
- Release : 19 December 2014
- Publisher : Red Globe Press
- ISBN : 1137025824
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 17,7 Mb
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