Marketing Schools Marketing Cities is popular PDF and ePub book, written by Maia Bloomfield Cucchiara in 2013-05-25, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Marketing Schools Marketing Cities can be Read Online from any device for your convenience.
Marketing Schools Marketing Cities Book PDF Summary
Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Detail Book of Marketing Schools Marketing Cities PDF
- Author : Maia Bloomfield Cucchiara
- Release : 25 May 2013
- Publisher : University of Chicago Press
- ISBN : 9780226016825
- Genre : Education
- Total Page : 298 pages
- Language : English
- PDF File Size : 17,6 Mb
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