Marketing Mistakes and Successes is popular PDF and ePub book, written by Robert F. Hartley in 2013-10-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Mistakes and Successes can be Read Online from any device for your convenience.
Marketing Mistakes and Successes Book PDF Summary
Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Detail Book of Marketing Mistakes and Successes PDF
- Author : Robert F. Hartley
- Release : 07 October 2013
- Publisher : Wiley Global Education
- ISBN : 9781118809006
- Genre : Business & Economics
- Total Page : 418 pages
- Language : English
- PDF File Size : 17,8 Mb
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