Marketing Intelligent Systems Using Soft Computing is popular PDF and ePub book, written by Jorge Casillas in 2010-10-05, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Marketing Intelligent Systems Using Soft Computing can be Read Online from any device for your convenience.
Marketing Intelligent Systems Using Soft Computing Book PDF Summary
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Detail Book of Marketing Intelligent Systems Using Soft Computing PDF
- Author : Jorge Casillas
- Release : 05 October 2010
- Publisher : Springer
- ISBN : 9783642156069
- Genre : Computers
- Total Page : 478 pages
- Language : English
- PDF File Size : 18,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Intelligent Systems Using Soft Computing by Jorge Casillas, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.