Marketing in University Industry Technological Collaboration is popular PDF and ePub book, written by Malgorzata A. Grzegorczyk in 2021-10-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in University Industry Technological Collaboration can be Read Online from any device for your convenience.
Marketing in University Industry Technological Collaboration Book PDF Summary
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
Detail Book of Marketing in University Industry Technological Collaboration PDF
- Author : Malgorzata A. Grzegorczyk
- Release : 06 October 2021
- Publisher : Springer Nature
- ISBN : 9783030836788
- Genre : Business & Economics
- Total Page : 93 pages
- Language : English
- PDF File Size : 13,7 Mb
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