Managing Organizational Crisis and Brand Trauma is popular PDF and ePub book, written by Dennis W. Tafoya in 2017-08-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Organizational Crisis and Brand Trauma can be Read Online from any device for your convenience.
Managing Organizational Crisis and Brand Trauma Book PDF Summary
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.
Detail Book of Managing Organizational Crisis and Brand Trauma PDF
- Author : Dennis W. Tafoya
- Release : 23 August 2017
- Publisher : Springer
- ISBN : 9783319607269
- Genre : Business & Economics
- Total Page : 266 pages
- Language : English
- PDF File Size : 12,7 Mb
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