Managing Digital Enterprise is popular PDF and ePub book, written by Jun Xu in 2014-10-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Digital Enterprise can be Read Online from any device for your convenience.
Managing Digital Enterprise Book PDF Summary
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
Detail Book of Managing Digital Enterprise PDF
- Author : Jun Xu
- Release : 10 October 2014
- Publisher : Springer
- ISBN : 9789462390942
- Genre : Business & Economics
- Total Page : 202 pages
- Language : English
- PDF File Size : 20,6 Mb
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