Management Case Study Amazon Analysis and Decision Making is popular PDF and ePub book, written by Ricardo Escoda in 2018-05-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Management Case Study Amazon Analysis and Decision Making can be Read Online from any device for your convenience.
Management Case Study Amazon Analysis and Decision Making Book PDF Summary
Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
Detail Book of Management Case Study Amazon Analysis and Decision Making PDF
- Author : Ricardo Escoda
- Release : 17 May 2018
- Publisher : GRIN Verlag
- ISBN : 9783668705104
- Genre : Business & Economics
- Total Page : 29 pages
- Language : English
- PDF File Size : 7,5 Mb
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