Management and Economics of Communication is popular PDF and ePub book, written by M. Bjørn Rimscha in 2020-06-08, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Management and Economics of Communication can be Read Online from any device for your convenience.
Management and Economics of Communication Book PDF Summary
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Detail Book of Management and Economics of Communication PDF
- Author : M. Bjørn Rimscha
- Release : 08 June 2020
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110589542
- Genre : Language Arts & Disciplines
- Total Page : 523 pages
- Language : English
- PDF File Size : 7,6 Mb
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