Malaysia Healthcare Tourism is popular PDF and ePub book, written by Mohammad Azimian in 2020-02-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Malaysia Healthcare Tourism can be Read Online from any device for your convenience.
Malaysia Healthcare Tourism Book PDF Summary
Patient loyalty and its attributes are significant concerns for healthcare industries. Research has been done on this issue in numerous contexts but research in Malaysian healthcare industry is still scarce. This study investigated the relationship between service quality, hospital accreditation on customer satisfaction and customer loyalty. The research examined five factors of service quality: responsiveness, assurance, tangibility, empathy, reliability. This study utilized nonprobability convenient sampling from 20 private hospitals that promote medical tourism in Klang Valley, Malaysia. A total of 378 medical tourists participated in the survey. Statistical tests carried out include descriptive statistics, internal consistency, reliability and validity. Correlation analysis and PLS Structural Equation Modeling (SEM) was also conducted to determine the relationships of the variables. The main finding shows that there is a positive relationship between service quality and customer satisfaction, service quality and customer loyalty, hospital accreditation on customer satisfaction, and customer satisfaction on customer loyalty. However, hospital accreditation has no positive effect on patient loyalty. The findings of this study are useful to managers, board of directors and stakeholders of private hospitals to understand influential factors on patients’ satisfaction and loyalty.
Detail Book of Malaysia Healthcare Tourism PDF
- Author : Mohammad Azimian
- Release : 10 February 2020
- Publisher : Partridge Publishing Singapore
- ISBN : 9781543756524
- Genre : Business & Economics
- Total Page : 121 pages
- Language : English
- PDF File Size : 7,9 Mb
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