Madmen in Shanghai is popular PDF and ePub book, written by Cécile Armand in 2024-06-04, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Madmen in Shanghai can be Read Online from any device for your convenience.
Madmen in Shanghai Book PDF Summary
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Detail Book of Madmen in Shanghai PDF
- Author : Cécile Armand
- Release : 04 June 2024
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783111390291
- Genre : History
- Total Page : 253 pages
- Language : English
- PDF File Size : 16,6 Mb
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