VIVA MAC is popular PDF and ePub book, written by Andrea Benoit in 2019-05-06, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, VIVA MAC can be Read Online from any device for your convenience.
VIVA MAC Book PDF Summary
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
Detail Book of VIVA MAC PDF
- Author : Andrea Benoit
- Release : 06 May 2019
- Publisher : University of Toronto Press
- ISBN : 9781487510947
- Genre : Social Science
- Total Page : 313 pages
- Language : English
- PDF File Size : 12,7 Mb
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