Lead with a Story is popular PDF and ePub book, written by Paul Smith in 2012-08-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Lead with a Story can be Read Online from any device for your convenience.
Lead with a Story Book PDF Summary
Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.
Detail Book of Lead with a Story PDF
- Author : Paul Smith
- Release : 31 August 2012
- Publisher : AMACOM
- ISBN : 9780814420317
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 10,5 Mb
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