Kretek Capitalism is popular PDF and ePub book, written by Marina Welker in 2024, it is a fantastic choice for those who relish reading online the Capitalism genre. Let's immerse ourselves in this engaging Capitalism book by exploring the summary and details provided below. Remember, Kretek Capitalism can be Read Online from any device for your convenience.
Kretek Capitalism Book PDF Summary
"Indonesia is the world's second largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. To account for the staggering success of this lethal industry, Kretek Capitalism moves beyond a focus on the addictive hold of nicotine to examine how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris International subsidiary, uses contracts, competitions, and gender, class, and age hierarchies to extract overtime, shift, seasonal, gig, and unpaid labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it"--
Detail Book of Kretek Capitalism PDF
- Author : Marina Welker
- Release : 08 June 2024
- Publisher : Univ of California Press
- ISBN : 9780520399679
- Genre : Capitalism
- Total Page : 264 pages
- Language : English
- PDF File Size : 11,7 Mb
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