Keeping Up the Kardashian Brand is popular PDF and ePub book, written by Amanda Scheiner McClain in 2013-10-29, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Keeping Up the Kardashian Brand can be Read Online from any device for your convenience.
Keeping Up the Kardashian Brand Book PDF Summary
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
Detail Book of Keeping Up the Kardashian Brand PDF
- Author : Amanda Scheiner McClain
- Release : 29 October 2013
- Publisher : Lexington Books
- ISBN : 9780739177167
- Genre : Social Science
- Total Page : 159 pages
- Language : English
- PDF File Size : 16,6 Mb
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