Judging a Book by Its Cover is popular PDF and ePub book, written by Nickianne Moody in 2016-12-05, it is a fantastic choice for those who relish reading online the Literary Criticism genre. Let's immerse ourselves in this engaging Literary Criticism book by exploring the summary and details provided below. Remember, Judging a Book by Its Cover can be Read Online from any device for your convenience.
Judging a Book by Its Cover Book PDF Summary
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Detail Book of Judging a Book by Its Cover PDF
- Author : Nickianne Moody
- Release : 05 December 2016
- Publisher : Routledge
- ISBN : 9781351924672
- Genre : Literary Criticism
- Total Page : 317 pages
- Language : English
- PDF File Size : 18,6 Mb
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