Italian Women s Experiences with American Consumer Culture 1945 1975 is popular PDF and ePub book, written by Jessica L. Harris in 2020-06-30, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Italian Women s Experiences with American Consumer Culture 1945 1975 can be Read Online from any device for your convenience.
Italian Women s Experiences with American Consumer Culture 1945 1975 Book PDF Summary
This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
Detail Book of Italian Women s Experiences with American Consumer Culture 1945 1975 PDF
- Author : Jessica L. Harris
- Release : 30 June 2020
- Publisher : Springer Nature
- ISBN : 9783030478254
- Genre : History
- Total Page : 242 pages
- Language : English
- PDF File Size : 8,5 Mb
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