Irresistible Empire is popular PDF and ePub book, written by Victoria De Grazia in 2009-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Irresistible Empire can be Read Online from any device for your convenience.
Irresistible Empire Book PDF Summary
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
Detail Book of Irresistible Empire PDF
- Author : Victoria De Grazia
- Release : 01 July 2009
- Publisher : Harvard University Press
- ISBN : 0674031180
- Genre : Business & Economics
- Total Page : 620 pages
- Language : English
- PDF File Size : 7,8 Mb
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