Involving Customers In New Service Development is popular PDF and ePub book, written by Bo Edvardsson in 2006-10-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Involving Customers In New Service Development can be Read Online from any device for your convenience.
Involving Customers In New Service Development Book PDF Summary
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a
Detail Book of Involving Customers In New Service Development PDF
- Author : Bo Edvardsson
- Release : 13 October 2006
- Publisher : World Scientific
- ISBN : 9781908979773
- Genre : Business & Economics
- Total Page : 333 pages
- Language : English
- PDF File Size : 19,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Involving Customers In New Service Development by Bo Edvardsson, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.