Invisible Gold in Asia is popular PDF and ePub book, written by David Llewelyn in 2011-02-28, it is a fantastic choice for those who relish reading online the Law genre. Let's immerse ourselves in this engaging Law book by exploring the summary and details provided below. Remember, Invisible Gold in Asia can be Read Online from any device for your convenience.
Invisible Gold in Asia Book PDF Summary
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see – the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
Detail Book of Invisible Gold in Asia PDF
- Author : David Llewelyn
- Release : 28 February 2011
- Publisher : Marshall Cavendish International Asia Pte Ltd
- ISBN : 9789814312714
- Genre : Law
- Total Page : 338 pages
- Language : English
- PDF File Size : 15,5 Mb
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