Intoxicating Pleasures is popular PDF and ePub book, written by Lisa Sheryl Jacobson in 2024, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Intoxicating Pleasures can be Read Online from any device for your convenience.
Intoxicating Pleasures Book PDF Summary
In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies--a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners--powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.
Detail Book of Intoxicating Pleasures PDF
- Author : Lisa Sheryl Jacobson
- Release : 20 September 2024
- Publisher : Univ of California Press
- ISBN : 9780520401105
- Genre : Business & Economics
- Total Page : 398 pages
- Language : English
- PDF File Size : 10,7 Mb
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