International Place Branding Yearbook 2012 is popular PDF and ePub book, written by F. Go in 2012-11-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Place Branding Yearbook 2012 can be Read Online from any device for your convenience.
International Place Branding Yearbook 2012 Book PDF Summary
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Detail Book of International Place Branding Yearbook 2012 PDF
- Author : F. Go
- Release : 20 November 2012
- Publisher : Springer
- ISBN : 9781137282552
- Genre : Business & Economics
- Total Page : 290 pages
- Language : English
- PDF File Size : 7,6 Mb
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