International Marketing in the Network Economy is popular PDF and ePub book, written by F. Kohlbacher in 2007-10-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Marketing in the Network Economy can be Read Online from any device for your convenience.
International Marketing in the Network Economy Book PDF Summary
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Detail Book of International Marketing in the Network Economy PDF
- Author : F. Kohlbacher
- Release : 23 October 2007
- Publisher : Springer
- ISBN : 9780230288362
- Genre : Business & Economics
- Total Page : 275 pages
- Language : English
- PDF File Size : 14,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book International Marketing in the Network Economy by F. Kohlbacher, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.