International Marketing by Dr Satish Kumar Saha Anju Agarwal SBPD Publications is popular PDF and ePub book, written by Dr. Satish Kumar Saha in 2021-07-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Marketing by Dr Satish Kumar Saha Anju Agarwal SBPD Publications can be Read Online from any device for your convenience.
International Marketing by Dr Satish Kumar Saha Anju Agarwal SBPD Publications Book PDF Summary
An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.
Detail Book of International Marketing by Dr Satish Kumar Saha Anju Agarwal SBPD Publications PDF
- Author : Dr. Satish Kumar Saha
- Release : 08 July 2021
- Publisher : SBPD Publications
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 21,5 Mb
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