International Market Analysis is popular PDF and ePub book, written by John KuadaA in 2008-07-15, it is a fantastic choice for those who relish reading online the Reference genre. Let's immerse ourselves in this engaging Reference book by exploring the summary and details provided below. Remember, International Market Analysis can be Read Online from any device for your convenience.
International Market Analysis Book PDF Summary
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.
Detail Book of International Market Analysis PDF
- Author : John KuadaA
- Release : 15 July 2008
- Publisher : Adonis & Abbey Publishers Ltd
- ISBN : 9781912234431
- Genre : Reference
- Total Page : 159 pages
- Language : English
- PDF File Size : 10,6 Mb
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