International Cases in the Business of Sport is popular PDF and ePub book, written by Simon Chadwick in 2017-02-28, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, International Cases in the Business of Sport can be Read Online from any device for your convenience.
International Cases in the Business of Sport Book PDF Summary
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Detail Book of International Cases in the Business of Sport PDF
- Author : Simon Chadwick
- Release : 28 February 2017
- Publisher : Taylor & Francis
- ISBN : 9781317623502
- Genre : Sports & Recreation
- Total Page : 287 pages
- Language : English
- PDF File Size : 10,5 Mb
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