INTERNATIONAL BUSINESS SEVENTH EDITION is popular PDF and ePub book, written by Anonim in 2024-09-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, INTERNATIONAL BUSINESS SEVENTH EDITION can be Read Online from any device for your convenience.
INTERNATIONAL BUSINESS SEVENTH EDITION Book PDF Summary
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples. NEW TO THE EDITION The seventh edition of the book is characterised by: • Restructuring of the contents making it concise • Revision of data and illustrations • Addition of latest information and revisions in the chapters, wherever necessary • Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases TARGET AUDIENCE • MBA • B.Com and M.Com • MA Economics
Detail Book of INTERNATIONAL BUSINESS SEVENTH EDITION PDF
- Author : Anonim
- Release : 25 September 2024
- Publisher : PHI Learning Pvt. Ltd.
- ISBN : 9789354438486
- Genre : Business & Economics
- Total Page : 722 pages
- Language : English
- PDF File Size : 16,8 Mb
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Author : Anonim