Integrated Marketing Communications is popular PDF and ePub book, written by Philip J. Kitchen in 2022-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Integrated Marketing Communications can be Read Online from any device for your convenience.
Integrated Marketing Communications Book PDF Summary
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Detail Book of Integrated Marketing Communications PDF
- Author : Philip J. Kitchen
- Release : 03 January 2022
- Publisher : Springer Nature
- ISBN : 9783030764166
- Genre : Business & Economics
- Total Page : 379 pages
- Language : English
- PDF File Size : 13,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Integrated Marketing Communications by Philip J. Kitchen, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.