Inspiring Green Consumer Choices is popular PDF and ePub book, written by Michael E. Smith in 2021-09-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Inspiring Green Consumer Choices can be Read Online from any device for your convenience.
Inspiring Green Consumer Choices Book PDF Summary
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Detail Book of Inspiring Green Consumer Choices PDF
- Author : Michael E. Smith
- Release : 03 September 2021
- Publisher : Kogan Page Publishers
- ISBN : 9781398601017
- Genre : Business & Economics
- Total Page : 233 pages
- Language : English
- PDF File Size : 14,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Inspiring Green Consumer Choices by Michael E. Smith, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.