In Data We Trust is popular PDF and ePub book, written by Lars Luck in 2012-08-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, In Data We Trust can be Read Online from any device for your convenience.
In Data We Trust Book PDF Summary
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.
Detail Book of In Data We Trust PDF
- Author : Lars Luck
- Release : 02 August 2012
- Publisher : A&C Black
- ISBN : 9781408179529
- Genre : Business & Economics
- Total Page : 222 pages
- Language : English
- PDF File Size : 15,5 Mb
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