Impossible to Ignore Creating Memorable Content to Influence Decisions is popular PDF and ePub book, written by Carmen Simon in 2016-06-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Impossible to Ignore Creating Memorable Content to Influence Decisions can be Read Online from any device for your convenience.
Impossible to Ignore Creating Memorable Content to Influence Decisions Book PDF Summary
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Detail Book of Impossible to Ignore Creating Memorable Content to Influence Decisions PDF
- Author : Carmen Simon
- Release : 03 June 2016
- Publisher : McGraw Hill Professional
- ISBN : 9781259584145
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 9,5 Mb
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